The camera pans out to show a horde of zombies trying to get into the boat, and propane tanks leaking gas into the boat.
A couple is trapped in an overturned boat, hugging each other while soft music plays in the background. The final scene of the advertisement shows the logo of the game, which consists of a silhouetted palm tree, signifying the island in the game title, a silhouetted zombie hanging by the neck from the palm tree, signifying the dead in the game title, placed to the left of the title ‘Dead Island Riptide’ which is written in dark dripping red to appear bloody.įor those of you who haven’t seen the ad, the suicide is literally the only thing shown. The cinematic implication of violence in the advertisement is intended to convey the desolate terror afflicting the game characters, and I believe is contextually relevant to the product being advertised, as it conveys the hopelessness of the games’ characters as they are faced with the overwhelming horror and violence of vast numbers of zombies hunting them, without actually depicting the violence of zombie vs character interaction in the game.
The game’s local distributor, AIE, issued a statement saying that the use of suicide in the commercial is contextually relevant to the game and appropriate for use on TV.
